Friday, April 14, 2017

Artist Spotlight - Jill Craig


Tell us a bit about yourself

There was something magical that would always happen when the paints came out in elementary school.  The blank paper, the colors, the brushes, the freedom to let my creativity run wild was irresistible to me.  I knew this was the job for me, no question about it; I was going to be an artist!

But how could I support myself painting and drawing?  Although I graduated with a degree in fine art with an emphasis on painting and printmaking, the art gallery world didn’t seem a comfortable fit for me at that time.  Therefore, as I considered careers, which would provide financial stability, becoming an elementary teacher would probably be a much better choice.  Plus there were those summer vacations!  Yes, then I could spend those summers painting and letting all that creativity loose, perfect!

Unfortunately, summer was never enough time to explore this missing part of my life.  In my continued search over the following years for a career that blended creativity and challenge I worked within the interior design and visual merchandising fields. Both careers involved working with color, balance and form which was very creative and fun.  Yet still missing was the opportunity to play with a blank canvas, splash in the paint and give life to a vision only I could see.

Maybe painting and making a product that I could sell would be the answer?   Based on my love of textiles I developed a line of hand painted decorative pillows, tablecloths and napkins.  Shortly I learned the price I would need to charge per piece would far exceed what the retail market would pay. It was through my research into having these products manufactured that I stumbled into the world of surface pattern design.   Enrolled in a series of surface design classes in the mid 90’s I was fortunate to meet two other very talented designers.  We formed a studio, created our portfolios and off we marched to exhibit at Surtex.  What a grand and eye opening experience for us, this was exactly the career I had been searching for all these years. We exhibited together at Surtex and licensed our work for many years to manufacturers and retail businesses.

Due to my exposure at Surtex I was hired as an in-house designer for a ceramic dishware manufacturer.   While working with this manufacturer I also had the opportunity to work with many freelance designers in providing art direction, not only for our in-house line of products but also for custom designs requested by our retail clients.  Each October and May I enjoyed doing the visual merchandising of our showroom during the Tabletop Shows in New York, it was a nice little chance to revisit that creative expression. 

After about 10 years working in-house I returned to freelancing yet continue to work on a contract basis with my former employer.  Since my freelancing days of long ago the industry and Surtex have changed.   We have gone from hand painting designs on paper to now submitting digital files.   Licensing has also changed over the years with options ranging from limited use, exclusive use, and much more common now, flat fee and outright purchase.  Freelance marketing strategies now are more varied to include websites, blogs, print on demand, Etsy, as well as exhibiting at industry shows.  Becoming a member of has been an invaluable source providing connections with manufacturers, sharing industry news and offering an open and supportive community of very talented designers.

My connection with other designers and various design blogs and websites help me navigate the waters, smooth out the ride and help keep me engaged and positive on this freelance journey. Those who admit to having their doubts about being talented enough to forge through the difficult times encourage me.  There are times when that little personal critic sits on my shoulder and tries to convince me to give it all up, tells me I’m not cut out for this business.  I cherish and flourish during the days that little guy has no words for me. Maybe success isn’t a measure of what I can do or create on a given day but more about what I learned during the process.  Maybe it was the way those colors merged together in that little corner of my watercolor, or how that texture over there created interest.  Relying on these examples as measurements of my success for the day, I stockpile them in preparation for the next conversation with that little demon.

Apart from a specific theme or subject I have repeatedly tried to identify my style and have wrestled with this issue all these years.  As it has been with my creative career choices, how could I choose just one area of interest? All these career endeavors have added layers of complementary elements, each supporting the other.  As far as branding a specific art style I skip along a narrow path between traditional and painterly to graphic and whimsical styles.  Trying to convince myself to let one go and concentrate on the other seems such an impossible task for me. In many ways this split personality of styles has been a positive in my work with manufacturers and retailers.  For now, a specific brand style may remain illusive for me but I enjoy having these options for the flexibility and diversity of design work that may come my way.

So many things can be the catalyst of inspiration for me.  Of course nature and our visual world bring countless opportunities for creative expression, but also a memory, word or phrase, even music can take me to the drawing board.  I am also inspired by the work of other designers and so thankful they are willing to share information selflessly and offer support when I fear I am off track.

I love watercolor and it’s surprises, but all paints and inks are good for the cause.  Chalk and colored pencils have a home here in my studio, add a bit of collage material and stamping tools and the day is never long enough.  Needless to say, digital art has slipped in and adds a whole new experience to my creative life.   The variety of digital brushes, tools, filters and techniques are so numerous I often feel overwhelmed but am continually curious and anxious to explore them. 

I tend to be a night owl especially if I am working on my own collections, sometimes I just get lost in the process of creating, that rather obsessive drive you just can’t stop. If there is a deadline looming I can be found in the studio early and eager.  I guess this goes along with my split personality of style, the chameleon freelancer striving to make it all work.

Chocolate will always remain a favorite choice to satisfy a moment of craving, just as putting the final touch on a design satisfies the joy of being an artist.  I look forward to continuing on this unique journey, with the challenges, the new experiences and especially to breath life into the countless designs dancing through my mind.

You can find Jill:




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  1. I loved this interview and Jill 's arts it's so great ! Brava Annie and Brava Jill

    1. Hi Deborah! Great to "see" you! Thanks so much for stopping by the blog <3

  2. Thanks so much dedadesign for your wonderful comment! And a huge thank you to Annie for her generous contribution of time and energy in sharing her "seat on the bus" with all of us!

  3. Briana's Art Designs are ready to be manufactured into dinnerware, pottery, etc. She just needs to be directed by someone who knows the business like you, Annie. Love, Peace & Happiness.

    1. Hi Helen :-D
      Send the art/designs to the manufacturers you like and see if they are interested in licensing it.

      Joan's list of manufacturers:

      Kate's list of manufacturers:

      These links can be found on my Useful Stuff page on this blog along with more information :)

      Good Luck! Annie

  4. Thank you Annie, for sharing another great interview. I have been away from my art licensing goals since last November, and it was affirming to hear a lot of what Jill said. I think I need to get back on track and start connecting with this community again!

    1. So great of you to stop by the blog Bernadette! Happy Creating :-D

  5. Another great interview Annie! Thanks so much for sharing this interesting information with us Jill. I enjoyed looking at your website too. Your art style has a great fun and happy feel. Wonderful colour combinations too. Great work!

    1. Cindy! I really appreciate you stopping by the blog!

  6. Cindy, thanks so very much for your comment and for visiting my website!

  7. Dear Annie, As always I enjoyed your interview...great job!

    1. KIM!! So great to "see" you. Thanks bunches for stopping by the blog - have a wonderful weekend <3


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