Showing posts with label Cherish Flieder. Show all posts
Showing posts with label Cherish Flieder. Show all posts

Friday, March 4, 2016

Artist Spotlight - Cherish Flieder, artist and designer of Something to Cherish® and founder of ArtLicensingShow.com®

 

Hi Annie! Thanks for the opportunity to be in the spotlight. It’s a honor to be here and share with you and your readers. - My absolute pleasure! (Annie)

Tell us a bit about yourself: Did you go to school for art? Are you self taught?
I have been “self-teaching” since before I can remember. I grew up creating art and little gift products to give and sell to friends and family. My parents were very supportive and encouraged me to take some extra art classes, and enrolling me at University of Colorado when I was 16 years old to study painting and life drawing during the summer break. I won numerous awards for my art and enough scholarships to put me through a few different degree programs in college. I took classes in ALL the art majors and as many non-art electives as possible at a total of 4 colleges! In 4 years, I had earned the equivalent of a triple BFA in Illustration, Graphic Design and Fine Art with a minor in Leadership and emphases in French and Biblical Studies. You can probably tell by now that I LOVE to learn. I have never stopped taking classes in areas of the arts, business and marketing. Every job I do and every person I meet is an opportunity to learn something new. I feel very blessed for all the teachers, bosses, and clients that influenced me. I also follow current artists/designers of many disciplines, including the many greats that came before us. There is so much out there to explore and learn if you make a point to do it.

Do you work in just one medium? Several?
Combining and mixing media tends to be the best method for me. Water based media like watercolor, gouache and acrylics, are just fabulous for the way I like to create. Inks are also a favorite to add to the mix. Colored pencils, pastels, markers, and even 3D elements like paper collage, fabric, and embroidery have made their way into my works over the years. Working digitally is also easy for me. I enjoy using Adobe Illustrator and Photoshop, but prefer the handmade look and feel of traditional artwork. I’m always looking for a new way to approach a medium and add it to my art making toolbox. Recently, I have been exploring gold and silver leafing. Someday, I wish to do some more encaustic painting, as well.

What inspires you / where do you get inspiration from?
Thinking and problem solving is what I do most, thus an idea can come from just about anywhere. Nature, especially florals, and COLOR are a great influence on me. Experiences that I’ve had or idealized experiences and stories can be a great jumping off point for a new collection. Traveling is very influential when I get the chance. My hard drive is over-stuffed with thousands upon thousands of photos of my curious explorations from Canada to Mexico and from the Pacific to the Atlantic, and everywhere in between.

What are you working on now?
All kinds of things! I just finished teaching an intensive 8-week class on Illustration Marketing that I developed for Rocky Mountain College of Art & Design. I’m working on some 3-D garden decor pieces, stationery items, repeats for fabric and home accessory items. We just signed a deal for stamps to go with our Something to Cherish® stencils. I can’t wait to get some to play with! I’ll be posting about these projects and more on my blog (www.SomethingtoCherish.com/blog) and on Instagram (www.Instagram.com/cherishart) and Facebook (www.Facebook.com/SomethingToCherish) in the coming months. Stay tuned!


I am also excited to be co-leading an art retreat called ArtBizJam this fall (www.ArtBizJam.com). It’s the perfect 3-day getaway for any art licensing artist who wants to re-energize their creativity and level-up their business. I’m honored to be teaching my top art marketing tips and tools alongside of very talented artists Lori Siebert and Phyllis Dobbs who will be teaching from their areas of creativity, product design and licensing expertise. The best part is that we have a marvelous guest speaker, Susan January, art director VP at Leanin’ Tree. She will be sharing her expertise about the greeting card industry all 3-days, looking at portfolios and answering questions of all the attendees. It’s going to be a marvelous opportunity to learn even more about the world of social expressions in a small classroom environment.

However, the project that takes up most of my time that I’m super excited about is the ArtLicensingShow.com. It’s thrilling to hear back from so many artists who have signed deals by using the site. The art directors are loving how easy it is to login and see lots of FRESH, NEW art for licensing. It’s free for art directors/manufacturers who license art to join (similar to joining LinkedIn for example, once you are in, you can connect with the artists). Any pro in the business is also invited to sign up for a free listing in the Ultimate Art Licensing Directory (artists, agents, attorneys, vendors, coaches etc…). You never know who will be looking for you! Also, for artists who are super serious about both protecting their art online AND submitting it to key art directors at the same time, this is the place to be. There are several affordable membership levels that allow you to upload and privately share your work with the people you want to work with most. Best of all, you keep 100% of your profits from any deal you sign from using the site. It really is a virtual art licensing show. We have many things in the works for our upcoming 1 year anniversary! It’s an exciting time.

Of course, you know all about it Annie, since you lead our most popular group on Art Licensing Show called 2nd Thursdays (http://artlicensingshow.com/groups/2nd-thursdays/) Thanks for asking me to share a little update. ;)

Are you an early riser? or night owl?
Night owl is my original nature, but lately with the winter cold, I’ve enjoyed getting up early to enjoy more warm sunlight in my studio.

What is your favorite food?
Chocolate, of course! I especially like the dark kind with a fruity pairing like orange, cherry or raspberry. I also drink a lot of herbal tea. :)

Any great advice for our readers?
Do whatever it takes to find the courage to follow your dreams. It’s not easy, but life is short and precious. It’s worth facing the fears, it’s worth the sacrifices, and it’s worth the extra measure of forgiveness to have an open heart and free mind to focus on your passionate callings. Take every opportunity you can and MAKE even more opportunities to be the person you are created to be.

Anything else you would like to share with us?
I just want to say that I’m profoundly grateful for all the incredible people in our vibrant art licensing community. When I exhibited at my first international licensing show, I knew that I had finally met “my people.” Having been in and around people in this business for so long, I know for a fact that the creatives who make it in this business are the hardest working artists on the planet. They are extraordinarily passionate about making a contribution to the world. They are incredibly dedicated to do all that is required and they are always willing to lend a helping hand to someone on the way up. Hats off to ALL of you! May your generosity and kindness be rewarded and your creativity never fade.


You can find Cherish online at:

Something to Cherish® http://somethingtocherish.com
This is the place to find my blog, art boutique, craft DIYs, and links to all my social media. <3

Learn more about Art Licensing Show at www.RedCarpet.ArtLicensingShow.com

Thanks so much Cherish for shouting out my "2nd Thursdays" group and for letting us get a peek into your very busy world. I am inspired!


Do you want to be spotlighted? email me info@AnnGraphics.com. Make my day and follow this blog! Leave your thoughts and reactions in the comments below - thanks :-D 

 




Friday, July 31, 2015

Hot Summer Updates from ArtLicensingShow.com!

I am excited about ArtLicensingShow.com (ALSC). I had a manufacturer find me through the site
already! I didn’t do a thing other than join. It is a brand NEW only-one-of-its-kind website for everyone in the art licensing business. I asked the Founder and CEO Cherish Flieder to tell us about what is new and exciting about ALSC.


What’s New?

ArtLicensingShow.com is fully up-and-running. We have heard many stories of artists and agents connecting, working on projects together and signing deals! It’s wonderful to hear that the Art Directors/Manufacturers/Licensee Companies are enjoying using the site to see art and it is a huge relief to artists as well. Now licensors can take back control of who exactly is seeing their art licensing portfolios online. (Most of the deals are top secret, so we can’t tell you details until the products are on the market next year.)

This summer, I flew all over the country to New York (Stationery Show/Surtex), Las Vegas (Licensing Expo) and Atlanta (Summer Gift Mart) connecting with members and potential members of the site. There was a very high level of enthusiasm in the air and we are very optimistic for things to come! Members are giving very useful feedback and are an important part of making this website an excellent place to network and show art online. Art Directors tell us that they are eager to see more art on the site from a variety of art and photography styles!

Our development team continues to develop the features of the site to run smoothly and securely in the background. Since we launched, we have added a vetting process for new Artists/Agents and Art Directors/Manufacturers/Licensee Companies to join the site. It’s a difficult thing to do sometimes, but adding this step in the registration process actually has attracted a more professional level of Artist/Agent as well as Licensee Companies. Overall, we are very happy with the progress.

We are getting social…
Art Licensing Show is now on Pinterest & Instagram!
In effort to give our members more opportunities to get their names out there, we have decided to partner with these highly visual social media platforms.

Art Directors are always using these networks to look for art. They can find out about a new artist they like on Instagram or Pinterest and click through to the site to see their private portfolios on ALSC.

Follow ALSC on Instagram: https://instagram.com/artlicensingshow/
Follow ALSC on Pinterest: https://www.pinterest.com/artoflicensing/


ALSC portfolio members can find out the steps to get featured here!
(http://artlicensingshow.com/instagram-opportunities/)

…and even more social!
ALSC has recently added social links to the portfolio enabled profile pages. Artists/Agents can share their links to: Facebook, Twitter, Google+, LinkedIn, Ello, Pinterest, Tumblr, Vimeo, YouTube, Flickr, Instagram, Dribbble, Blogger, RSS, Email, Vine, Spoonflower, Etsy, and Behance.

 

What’s Coming Up Next?

More notifications:
The ALSC development team has been adding new ways for members to know what’s going on within the site including notifications for trigger behaviors and email updates from groups. Settings can be managed in the notifications section. We hope to provide more helpful notifications in the future based on member feedback.

Re-ordering collections:
We are in the finishing stages on a new feature that will allow Artists/Agents to re-order how their collections will appear on the page. (It sounds simple, but the way the portfolios are set up to give specific permissions, it’s much more complicated in the code than one would imagine). We are happy to announce that this long-awaited feature should be up and running by next month. We have hundreds of ideas in queue that we are working on with our development team. Members are encouraged to contact ALSC with feedback and ideas. (http://redcarpet.artlicensingshow.com/contact/)

There are so many things you can do at ArtLicensingShow.com, but there are also MANY lesser known strategies that will help you out. Cherish and I brainstormed on some tips that have come up in recent discussions. Hope you find them beneficial.


Tips & Tricks for Artists/Agents

• Mark each image with your name so if an Art Director saves the image on their computer, they will know it is yours when they come across it in their files later.

• Upload tear sheets/portfolio pages rather than individual art. It will save you time! You can edit the crop if you want to zoom in on a portion of it for the preview image.

• Get connected with industry leaders. Join a group that interests you. There are 20 specialty groups, so far, such as Greeting Cards, Trends, Home Décor, Art Marketing, Tech Talk, Character Design, Art for Kids, Bi-Weekly Art Challenge, and Call for Submissions. Of course, Annie Troe’s “2nd Thursdays” group is very popular and a great way to get plugged into our community.

• Take time to add tags, keywords and descriptions. When an art director is in your portfolio and does a search (or clicks on a tag on your profile page) it is searching only within YOUR portfolio. Adding more art will make these searches more productive for them, which will give you more opportunities to license your art.

• Remember, this is YOUR private portfolio; you can invite any credible licensee to the site to come see it. They only need to register once and then they will be able to login and out with ease. (Invitation & art sharing steps: http://redcarpet.artlicensingshow.com/kb/invitation-and-portfolio-sharing-process-infographic/)

• Sharing your art is VERY simple, but it’s not automatic. Login often to share your art with current and new Art Director contacts. Remember, you have 100% control of who sees your art. All you do is click the check box next to their name and it is instantly shared with them (no “save” button needed). (More info on sharing: http://redcarpet.artlicensingshow.com/kb/share-collections-pieces-art-directors/)


Tips & Tricks for Art Directors/Manufacturers/Licensee Companies

• Click on the “My Activity” link to see an archive of everything that has been shared with you. There is a thumbnail for each share that will take you in to see the full collection or piece at your leisure.

• Feel free to request Artists/Agents to submit to you though the site. It’s very easy for them to share work this way (since they have already uploaded their art, they only have to press the button next to your name, this means you get to see it even faster!). (Info on how to request specific art “shares” :
http://redcarpet.artlicensingshow.com/kb/art-directors-ask-see-hidden-portfolio-collections/)

• All the portfolios are searchable, so you can find what you need at a moment’s notice. You can search within an Artist/Agent’s portfolio or the whole site if you go to the “Portfolio Tab”. In both cases, you will only see art that is specifically shared with you. (How to request art shares: http://redcarpet.artlicensingshow.com/kb/art-directors-ask-see-hidden-portfolio-collections/ )

• Post your art needs in the “Call for Submissions” group if you are looking for licensors to submit specifically themed images with your ALSC account. Don’t worry, submissions via ALSC won’t bog down your email with attachments. You can login to the site when you are ready to review fresh new art. (Ask to join the group here: https://artlicensingshow.com/groups/call-for-submissions/)

Note: You can join ALSC today and by setting up a free, enhanced “yellow pages” type listing for your business while getting a feel for the site. Also, if you want to learn more about the tools and resources available to you with the premium account options check out our knowledge base site at:
http://redcarpet.artlicensingshow.com/.

THANK you Cherish for writing the majority of this post. Love the "Call for Submissions" group - what a great idea! I can't imagine the amount of time (years!) you have spent researching and setting up this amazing new site. I REALLY appreciate it and I find it is worth every penny.

Everyone - let me know if you found this post helpful and feel free to post comments below or email me info@AnnGraphic.com. Thank you for stopping by!

Related posts: Why I am on Art Licensing Show http://annietroe.blogspot.com/2015/03/why-i-am-on-art-licensing-show-com.html

Artists: See how your profile page looks to Art Directors/Manufacturers : http://annietroe.blogspot.com/2015/02/peek-into-artlicensingshowcom-next.html
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