Recently I sent out a marketing email to my graphic design clients. I thought all of you might be interested - we all do marketing as a part of doing business.
Write in the 3rd person. Take a look at newspapers and magazines for examples.
Little to no sales hype. Your consumers will see how great you are by the information you provide.
Keep it conversational. No need to wow them with your technical knowledge - you will seem less approachable.
Front page should pack a punch. Large photos are an easy way to grab attention.
No color - no problem. Black and white is less expensive to print and will work just as well.
Thanks for reading! ~Annie
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