Showing posts with label art tips. Show all posts
Showing posts with label art tips. Show all posts

Friday, May 5, 2017

Artist Spotlight - Judy Reed Silver

 
(Click on images to view larger.)

Tell us a bit about yourself: Did you go to school for art? Are you self taught?   
I went to Art Center College of Design in Pasadena and focused on illustration and fine art.  While I was much younger I attended Brentwood Art Center for several years - started there when I was thirteen in adult life drawing classes as they didn’t offer any classes for kids at the time. I luckily had a family that allowed me to turn our kitchen into an art experiment. 
Do you work in just one medium? Several? 
It depends. If I’m working on canvas or for a fine art print I work with collage using my photography (sometimes steal my husbands as he used to be a professional photographer) and patterns that I created. I print to fabric or special papers. But for illustration, design and licensing I often work solely digital or scan in my drawings and vintage photos, manipulating within Photoshop. I also use cutline filters for a “vintage” effect. For wall patterns or fabrics, I usually use Illustrator, as most companies I’ve worked with prefer art supplied as vector files.
 

What inspires you / where do you get inspiration from? 
Japanese kimonos, fabrics, textiles, nature, especially anything vintage. I love modern architecture, interior design, fashion and that's what inspires me to incorporate my work for walls, rugs and fabrics.
How did you start licensing your art? 
A close friend and art director was working on a project for clothing and didn’t know the technical aspects of how to create patterns within illustrator. So she asked me to assist her on the project. This was back in 2005 and that job led to another large project with another design firm creating several clothing lines. I realized that between my love for fashion and architecture licensing would be a good fit. I was then approached by a licensing rep that convinced me to move forward and go all in.

What are you working on now?  
Designed another scarf recently for the National Cherry Blossom Festival (held in DC each spring); they sold quite well.  I also had fun with nature-inspired imagery for use on cool water bottles produced out of Sausalito. And then I'll work on a collage-y piece for a magazine. It's a nice blend of clients and I value what that diversity brings. Just now, my agent, Liz Sanders/Liz Sanders Agency and I have  promotional materials we're collaborating on. ...Would like to approach my blank canvas boards again!

 
Any great advice for our readers?
When approaching licensing, make sure the contracts make sense and are fair, most are slanted towards the Licensee. All copyright transfers are contingent upon payments in full, which should include a copyright reversion clause if any breach in payment or usage. The “Net” proceeds should be specific. Also the artist credit should be stated on the artwork and advertising/promotions. When seeking a licensing rep, speak to the other artists in their group to get proper background info.

Anything else you would like to share with us?
A few of my images are licensed through a company called, “Soundwall.” They produced this new sound/music technology that is transferred directly through the artwork and not a speaker. I listed their link below.
Are you an early riser? or night owl?
Really a night owl. I rarely go to sleep before 2 am. Everyone knows to never call me before 10 am. I do my best work at night.
What is your favorite food?
Indian food, and Caesar salads.



You can Find Judy:






Want to be spotlighted? email me info@AnnGraphics.com. I am looking forward to your comments and thanks for sharing this great information on social media.

 

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Friday, September 23, 2016

Agent Spotlight - Jewel Branding & Licensing

 

Julie Newman, founder and president of Jewel Brand Licensing takes some time to talk with all of us:

How long have you been in business and how did you come to be an agent? 
We are officially 8 years old on September 17th!  It doesn’t seem that long as it has been so much fun!  I became an agent through a contact I made at AT&T when I worked for them in Florida.  He was the licensing agent for Thomas Kinkade.  He asked me to come work for him and I started my licensing career in 2003.

Who are the manufacturers you work with - how did you establish those relationships?
We work with all kinds of manufactures in stationery, greeting cards, textiles, wall art, apparel, and also many worldwide agents.  I established those relationships at shows, through networking events, cold-calling, and referrals.


Do you have employees/help?
Yes, there are 9 of us!  It’s still hard to believe there is that many but we all work together and divide up the artists and brands so we can provide a high level of service to our licensees and to our artists.

How do you market artists?
We market artists at Licensing Show and Surtex and also to people we meet at various trade shows around the country.  We also have a website that we launched in 2012 that gives each artist their own page as well as an artists information sheet.  We also market in emails to our licensees on a regular basis.  We try to keep our designers top of mind as much as possible with our manufacturers.




What do you look for in an Artist?
I look for a unique style and design.  Something that stands out from our other artists as well as something that I know our licensees are looking for.  We also like a strong social media presence, a good size portfolio that contains a range of artwork and mock ups in categories for home décor, textiles, stationery, etc.  We also encourage our artists to promote themselves as much as possible through their website, Instagram, etc. 

How much work do you expect an artists to create?
I prefer quality over quantity every day!  I also feel that when an artist is inspired by something, I love exploring that with them to make it licensable. 

Any great news you would like to share?
Yes, we have an IPad app, where licensees can login and search all of our artists designs!  We were the first agents to offer this type of technology and we have gotten a great response.  You can find it here.





How has the Art Licensing business changed over the years?
It seems that competition is tougher than ever and licensees have so many places to find designers from Instagram to Etsy, etc.  We have to really work hard at picking out the best of the best and then make it easy to work with us and the artist.

Any advice or information you would like to share?
Just that licensing is an amazing entrepreneurial business segment that we are all in and I get inspired everyday by creativity and people willing to take the risk and spend the time and money to build a licensing program.  It truly is the American dream and I love being part of it. 

You can find Jewel Branding & Licensing:
www.Jewelbranding.com
Facebook - @JewelBranding
Instagram - @JewelBranding
Twitter - @JewelBranding

 

Make my day! and Buy me a cup of coffee (PayPal Link in right side bar, you don't need a PayPal acct.).

Don't want to miss the good stuff? Sign up for my newsletter ;-) Want to be spotlighted? email me: info@AnnGraphics.com

 

Friday, June 5, 2015

Favorite tools and a few tips for different art jobs!


Hi Everyone! Giving you a peek into my art life/tools I really like.

Click images to view larger.

I buy as small of a bottle or tube of paint etc. that I can (except for black/white paint) since I switch mediums. A lot of times stuff dries up or goes bad before I get back to it again. My masking fluid (above) is dried up :-( It is quite full!

WATERCOLOR / GUACHE
Above is my ALL TIME favorite brush/shape. I like that I can get a fine line to a decent size brush stoke width with out switching brushes :-) Blick art materials refers to them as "angular" http://www.dickblick.com/products/blick-studio-decorative-angular/

Love particle board or heavy card board. I just use cheap masking tape to tape down watercolor paper. Don't leave it on for too long - the tape gets goooey. If I will be using a lot of water/washes. Artist tape works better.


Second favorite brush is a square shape :-) I like the shorter stubby ones for lettering.

White ceramic plates for mixing watercolor / guache. Also, if you do any cutting, get a cutting mat. it makes cutting so much easier! I picked up the plates on sale at Target. This cutting mat came from Blicks http://www.dickblick.com/categories/cuttingmats/


ACRYLICS

My newest tool is an easel. TIP: buy it during back to school sales and get a great price! http://www.dickblick.com/products/winsor-and-newton-shannon-easel/ . I used to hunch over my light table or hold the canvas in my left hand! This makes life so much better :-) Be sure to check the extension height. Mine goes up to 8 feet and just misses the ceiling.

This photo gives you a peak at my ALL TIME favorite tool! A light table! It is 20+ years old. Thanks Mom and Dad still love this present :-)

I use two mason jars for water. I will have a scrap piece of paper to brush out a color I am done with, then I wash it in one water jar, and then give it another wash in the 'clean' water jar. I have a thing about keeping my brushes in good shape. Lay them flat until dry.

As you can see, I use a disposable palette for acrylic paint. I will use it for quite awhile. You can peel off the paint after it dries.

In the photo above is a jar of molding paste. See image below to get and idea of how thick you can make it. Yup, I like texture! You can get higher peaks than this quarter inch thick butterfly wing.


Palette knives rock! If you haven't tried using them, give it a shot. Below are my two favorite. The plastic ones are a couple of bucks for several in a package. That is an 8"x10" panel so you get an idea of the scale.

Trusty tools and long time favorites. Of these, I like a kneaded eraser the best. Besides the obvious that it erases, you can use it to lighten and smear. I also play with it while I am 'thinking'.  C-thru rulers are just so darn handy. Everyone needs an X-Acto knife :-)

Love or hate any of these tools? :-) Please share what you use and any great art tips you have - would love to hear!
Thanks so much for stopping by the blog.




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